More Than 239 Million Listen to Radio Every Week According to the Arbitron RADAR 105 Report.

Radio reaches more than 239 million Persons aged 12 and older over the course of a typical week, according to the RADAR® 105 National Radio Listening Report.

Since the December 2007 RADAR 95 report, the RADAR national radio listening estimates and network radio audience reports have been based on the Portable People Meter™ (PPMTM) respondents from markets where Arbitron has commercialized the PPM ratings service and on diary respondents from the balance of the United States. The combination of PPM and diary respondents have shown more listeners to radio over the course of a week versus the 2007 RADAR listening reports which were based on diary respondents alone.

As additional radio markets transition to electronic ratings, total radio reach is revealed to be larger than in previous surveys. Listening to RADAR Network Affiliate stations has also risen year over year.

Over the course of a typical week, nearly 220 million Persons aged 12 and older tune to more than 7,200 RADAR Network Affiliated stations, up from 213 million listeners one year ago in RADAR 101.

Radio Has Strength and Stability

Despite the adoption of MP3 players and the growth of mobile and Internet-only stations, radio reaches 93.1 percent of Persons aged 12+ each week. Even 91 percent of the youngest radio audience, teens aged 12-17, who are most accustomed to using new technologies and forms of media, continue to tune in each week.

Radio Has Universal Appeal

The diversity of formats in radio attracts advertiser-coveted demographics in both Black Non-Hispanic and Hispanic persons.

· More than 93 percent of Black Non-Hispanic persons and 95 percent of Hispanic persons, aged 12 and older tune into radio over the course of a week.

· Radio reaches more than 94 percent of both Black Non-Hispanic persons and 96 percent of Hispanic persons aged 18-49 over the course of a week.

Radio Reaches the Educated and Affluent

Radio reaches 96 percent of college graduates aged 25-54. Ninety-six percent of adults aged 25-54 with a college degree and an annual income of $50,000 or more tune into radio over the course of a week.

Radio Gets Results

• Radio can reach on-the-go consumers!
• Radio allows you to establish a special relationship with consumers.
• Radio can cost-effectively break through the lines of media bombardment.
• Radio's on-location remote broadcasts are both powerful and profitable.
• Radio's unique, specialized formats allow you to target your best prospects.
• Radio reaches prospects closest to the point of purchase.
• Radio can bridge the gaps left by other media options.
• Radio provides unique specialized on-air promotions.
• Radio is king for establishing top-of-mind-awareness.
• Radio can influence new markets and prospects.
• Radio can complement other advertising platforms.
• Radio's listenership remains strong, while time spent with other media declines.